Lambton College students and recent alumni are getting schooled in business planning through a competition for potential entrepreneurs.

So says Sarah Reaume, chief executive of Community Futures Lambton.

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The FedDev Ontario-funded agency that’s provided funding and coaching for local businesses since 1988 teamed up with the Sarnia college in 2024 to offer Project Pitch It, she said.

This year’s competition is underway.

Pitch It helps students hone their business ideas, and offers prize money for business and education-related expenses, Reaume said.

Contestants aren’t asked to pitch full business plans, as in precursor Business Boost Bundle competitions aimed at all entrepreneurs in Sarnia-Lambton, and that included funding for storefront rent and marketing costs, Re

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