Michigan Recoup 56% of Their Bryce Underwood NIL Expense With New Big House Service The first-ever concert at the Big House, held earlier this year, helped Michigan establish a financial stronghold to

Hosting off-season events on the football fields is the new revenue mechanism. Remember when Michigan hosted Zach Bryan’s concert at Michigan Stadium? It was one of the biggest crowd-pulling events in recent history, which broke the nation’s all-time box-office record. The success of the event generated a massive revenue share for the school, which covers more than half of the program’s highest NIL athlete.

On September 27, Zach Bryan’s concert at Michigan Stadium drew 112,408 fans to the football stadium, generating $5 million from merchandise sales and making history. According to the reports, Michigan earned a profit share of $1.7 million for hosting the event, as stipulated in its contract. This is more than Michigan’s concession sales at a football game and covers 56% of Bryce Unde