Pan-India films often face unique challenges; from finding a suitable release date across multiple languages to choosing a title with universal appeal. But one of the biggest hurdles is promotion strategy.

In Tollywood, promotions usually begin as soon as the film starts rolling; songs, teasers, and posters are released regularly to keep social media buzzing. That’s how the hype builds.

In contrast, Bollywood follows a completely different approach — promotions typically kick off only two weeks before release, but in full force.

Now, this difference in approach has become a major talking point for Prabhas’s upcoming film Raja Saab. Since it’s a pan-India release, promotions in the Hindi belt are crucial.

Distributors in North India, especially Anil Thadani, reportedly have a big say in

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