In a MediaBrief exclusive, , the tech-enabled, app-based book rental service for children, shares her journey from leading Shemaroo to building a purpose-driven venture aimed at empowering mothers and nurturing young readers. She opens up about the inspiration behind neOwn, the challenges of competing with screens, the vision driving the Million Readers Movement, and how her platform is turning reading into a joyful, sustainable, and community-driven experience for children across India.

R eflecting on her journey from Shemaroo to entrepreneurship, Gada shares that the seeds of neOwn were sown through a blend of professional curiosity and personal insight. “I spent my entire career at Shemaroo working on new ideas and setting up new businesses. I would say that was both my passion and my

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