It all started in August 2025, when Barstool Sports hosted the Internet Invitational. It was a million-dollar creator golf tournament at Big Cedar Lodge, Arizona, where Luke Kwon partnered with PFT Commenter , a 22-handicap golfer. But for some reason or another, Kwon slept through his tee time and missed it by eight minutes. PFT had to play one-versus-two, and when Kwon came back, his “nonchalant” attitude further fueled people’s ire. And now, Kwon has issued an apology, but one of his statements made headlines for all the wrong reasons.

“ I just don’t think this YouTube golf thing is that serious . We’re just playing golf on YouTube,” says Kwon in his 18-minute apology video titled ‘Addressing internet invitational.’

“I saw a lot of comments saying that I was cocky…totally valid.

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