Shinola has a new head honcho and he has rich heritage in the watch industry.

The Detroit-based company on Monday named Ulrich Wohn president, effective immediately.

Wohn has more than two decades of experience in the watch sector, including eight years as president and chief executive officer of North America for Tag Heuer , a division of LVMH Moët Hennessy Louis Vuitton. Most recently he was president of North America for Victorinox. He has also held management positions at Nestlé Nespresso, Bang & Olufsen and National Geographic Fine Art Galleries.

At Shinola , which is known for its handmade watches as well as its leather goods, jewelry and other lifestyle products, he succeeds Mark Light, who will return to his advisory role at Bedrock Manufacturing Co., Shinola’s parent. Li

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