For the second time this year, TikTok is staring at a deadline that could determine its fate in the U.S. and that of numerous creators and brands that have built businesses on the Chinese-owned social app.

The sense of urgency that led some creators to post wistful goodbye videos in January has shifted to a more cautiously optimistic outlook, with creators and firms saying they believe TikTok will remain in the U.S. They are, however, hedging their bets.

"I'm trying to be optimistic and hope that they keep it, but as a creator, I have to be prepared either way," said Gianna Christine, a creator with 2.7 million TikTok followers.

TikTok could be effectively banned in the U.S. on April 5 because of a national security law originally signed by former President Joe Biden that requires i

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