Democrats are working to reshape their party's image as they prepare for the upcoming midterm elections. Many party members express frustration over being labeled as ineffective. Recent interviews with Democratic strategists, national staffers, and state officials reveal a divide on how to address this perception. Some advocate for a strong anti-Trump stance, especially amid the ongoing government shutdown, while others suggest focusing on promoting progressive leaders despite Republican claims that the party is too radical.

Democrats in Washington highlight recent electoral victories as evidence that their brand is not as damaged as critics suggest. They point to significant wins, such as flipping two Republican legislative districts in Iowa and electing a Democrat to a Pennsylvania state senate seat for the first time in 130 years. They are optimistic about upcoming gubernatorial races in Virginia and New Jersey, viewing these contests as opportunities to boost their reputation ahead of the midterms.

Democratic National Committee Chairman Ken Martin expressed confidence in the party's momentum, stating, "We have the momentum, certainly, heading into this final stretch." However, a recent poll indicates that 68% of Americans believe the Democratic Party is out of touch with their concerns, a higher percentage than those who feel the same about Trump or the Republican Party.

When asked about this disconnect, Martin acknowledged the challenges but remained optimistic. He noted that Democrats are engaging with voters and building coalitions, suggesting that Trump's actions may provide opportunities for Democrats to connect with disillusioned constituents.

Democrats are also preparing to learn from an upcoming election analysis, which Martin described as a crucial tool for future campaigns. He emphasized the need for early engagement with voters, stating, "We cannot wait to talk to voters until the final few months before an election."

Some party members, however, argue for a shift away from traditional leadership structures, claiming that the Democratic National Committee has become less relevant. A former DNC staffer remarked, "We are a party without a leader, and so there is no one to set the tone." This sentiment reflects concerns about the party's ability to recruit candidates and take risks on non-traditional picks.

Despite these challenges, Libby Schneider, deputy executive director of the DNC, remains focused on winning elections. She acknowledged the emotional aftermath of election losses but emphasized the importance of moving forward. Schneider stated, "People can feel what they need to feel and grieve how they need to grieve about this loss, and we will change the things that we need to change in order to continue to perform well."

Former President Barack Obama has been active in supporting Democratic candidates, participating in key political events and campaigning for gubernatorial races in Virginia and New Jersey. Meanwhile, former Vice President Kamala Harris has not ruled out another presidential run, although opinions on her potential candidacy vary within the party.

As the party prepares for the midterms, some Democrats see the lack of a single spokesperson as an opportunity for various leaders to shine. Schneider believes that the party must embrace a diverse coalition to succeed, stating, "We have to be a tent that wins by addition and not subtraction."

Despite concerns about donor engagement and voter registration, the Democratic campaign arms are reportedly outpacing their Republican counterparts in fundraising. The Democratic Senatorial Campaign Committee raised nearly $20 million in the third quarter, slightly surpassing the National Republican Senatorial Committee.

Former Virginia Governor Terry McAuliffe expressed optimism about the party's prospects, citing rising costs and the government shutdown as factors that could drive voters back to Democrats. He stated, "The Democratic Party is poised to take off like a booster rocket."

As the party navigates these challenges, there is a call for unity and alignment among various Democratic factions. Jaime Harrison, a former DNC chair, suggested that the party should consider hosting a midterm convention to strengthen its message and priorities. Schneider confirmed that such an event is being considered, emphasizing the need for a unified strategy moving forward.

Overall, Democrats are grappling with internal divisions and external perceptions as they prepare for the critical midterm elections, aiming to redefine their image and connect with voters more effectively.