Have you noticed the surge in teal, voices of, and independent advertisements recently? They were massive in the football finals season and have surged again in the lead-up to today's Melbourne Cup.

The ads are all over social media and TV, especially streaming services.

I might get the precise wording wrong, but they go something like this:

"Have a crack, Albo, have a crack. Use the BigMoney app and you don't have to back just one runner. You can back all of the runners you select.

"Fossil Fuelled, Pharma Lap, White Shoes, Retail Fodder, Big Food, Media Mogul. You can boost your winnings by choosing all of them with the BigMoney app."

But let me give you some inside knowledge. Fossil Fuelled is getting a bit tired these days and might not make the finishing line. Beware of Big Food.

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