It was Zohran Mamdani’s campaign ad in Hindi with him explaining rank-choice voting in the Democratic primary for the New York City mayoral race that caught my attention earlier in the year.

Not to mention, he explained the electoral system using 3 cups of mango lassi!

While his electrifying media campaign has catapulted him, it was the background work that the campaign did that truly made me sit up – he started with talking to Trump voters instead of seeking approval of wealthy donors. The campaign is rewriting the playbook for how political entrepreneurs run for office in real-time.

The New York City mayoral race has provided a surprising but a much-needed inflection point in American politics. It seems to be architecting a generationally distinct political identity that could enrich

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