Apple has unveiled its vibrant new logo for Apple TV , which will be featured at the beginning of its shows and films.

“This is just the beginning,” reads the caption of the video.

In October, Apple confirmed it was rebranding its streaming service Apple TV+ to simply Apple TV, dropping the plus sign.

As part of the rebrand, Apple promised “a vibrant new identity” for its service, and it delivered on that. Oscar winner Finneas Baird O’Connell created the music playing as the colorful logo appears.

“Created the new mnemonic for Apple TV,” Finneas wrote on Instagram, sharing the new logo. “Never thought I’d get to do something like this but I am so honored and truly couldn’t have enjoyed working on it more. Hope this very short piece of music feels like it matches the things I lov

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