Sony Has A Fascinating Plan To Turn Box Office Flops Into Streaming Hits

Whether we like it or not, streaming is the future for Hollywood. At the same time, the box office remains a hugely important way for studios to generate money. Not just directly from ticket sales, but because movies that are released in theaters tend to do better on streaming . Now, Sony Pictures is hoping to generate more money from its movies via streaming. The catch? They're hoping to extract more value from box office flops, rather than their hits.

According to Bloomberg , Sony is studying whether fees it charges to streamers like Netflix should be based in part on how a given movie performs on streaming. Currently, Netflix has an output deal with Sony that sees the studio's movies go to the streaming service after their theatrical and VOD run is up. Netflix pays a fee for each