• Helium Mobile is running a Thanksgiving promo: sign up for a Helium Air or Infinity plan with code FREEPIE and get a free pie delivered to your home. • The offer applies to both new users and referrals (both parties get a pie) and is available only while supplies last. • The company says you’ll get either a Bourbon Pecan pie or a Bittersweet Chocolate Pecan (gluten-free) pie.

Thanksgiving is right around the corner, and to celebrate, Helium Mobile wants to give you a free pie when you sign up for service. Yes, an honest-to-goodness (and edible) pie. At first thought I felt like this must be a joke, as it has to be one of the strangest promotions I’ve ever seen. It’s also kind of a genius marketing move because it’s bizarre enough to grab your attention.

As the company puts it: “No

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