Winter demands outerwear that does more than look good , it needs to perform — and a new online-only brand at Target is up for the challenge.

For years, Canada Goose has set the standard for arctic-grade coats, but let’s be honest, its price tags often push the brand into “aspirational” territory.

That’s why Canada Weather Gear is trying to rewrite that narrative with jackets that mirror the hallmarks of luxury cold-weather design for under $100.

Canada Weather Gear Women’s Hooded Puffer Jacket with Removable Faux Fur Trim $260 NOW FOR $88

Available in sizes S-XL and offered in several colorways, including red/black (pictured). Buy now at Target

The collection leans into the same functional details that make Canada Goose iconic, like extended lengths, storm plackets, heavywei

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