It’s been a long time coming, but John Lewis has finally delivered a Christmas advert that is up there with their best.
Trust us – you’re going to need tissues at the ready, as the retailer’s 2025 ad is a heartwarming tear-jerker that’ll make you want to hug your loved ones as tightly as possible.
In a story reminiscent of The Long Wait – which, in my opinion, is the best festive advert John Lewis has ever made – the new story centres on a teenage boy and his dad, and how a meaningful gift can suffice when you can’t find the words to express how much you care about someone.
The release of the John Lewis Christmas advert has become one of the most highly anticipated highlights of the British pop culture calendar, with past golden adverts including The Bear and the Hare, The Man on the Mo

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