India’s smartphone market posted robust growth in the July-September quarter of 2025, expanding by 5 per cent year-on-year in volume and an impressive 18 per cent by value, according to Counterpoint Research. This marks the highest quarterly value recorded for the Indian smartphone market.

The rebound was powered by festive season optimism, aggressive discounting, and growing consumer interest in high-end smartphones. Analysts say the industry is shifting its focus from selling more devices to increasing value through premium offerings. Advertisement

Retail inflation has eased, and consumer confidence has improved, while easy financing and attractive trade-in offers have encouraged upgrades to more expensive models.

Senior Analyst Prachir Singh from Counterpoint Research noted that imp

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