MINNEAPOLIS, Nov. 03, 2025 (GLOBE NEWSWIRE) -- NMDPSM, a global nonprofit leader in cell therapy, today announced the launch of a new public service announcement (PSA) created in partnership with its marketing agency, Tombras. The campaign, “Know Your N-M-D-Ps,” is designed to raise awareness of the organization and blood stem cell transplants as a critical treatment option for patients fighting blood cancers such as leukemia or lymphoma. The campaign offers a playful, unexpected and memorable approach designed to break through so that conversations about blood cancer feel approachable.

“Our goal was to meet people where they are—relaxing at home, watching TV or scrolling online, distracted—and make them stop for something that truly matters,” said Erica Jensen, senior vice president, str

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