Domino’s executive chair Jack Cowin says the embattled pizza giant will dump its heavy discounting and vouchers to focus on delivering a Bunnings-style “everyday low price” model in a bid to revive sales.

The group went from delivering a $96 million profit in 2024 to a $3.7m loss in the 2025 financial year, marking Domino’s first loss since listing on the Australian Securities Exchange over 20 years ago.

Mr Cowin on Wednesday said it had now embarked on an “aggressive action plan to reduce costs in the business”, including a significant change in the direction of its advertising.

Domino’s 83-year-old executive chair Mr Cowin — also Hungry Jack’s founder — later told The Nightly many of its customers had been trained to only buy a pizza when they had a discount voucher.

“The business ha

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