Kingshuk Mitra has announced his decision to step down from his role as Head of Impact Properties, Agency Partnerships, Measurement, and Branded Content at JioStar to start his own venture. In a LinkedIn post, Mitra said he is working on an idea that combines creativity and technology — areas he described as his key passions.

During his tenure at JioStar, Mitra led agency partnerships and strategic alliances for the company’s Entertainment vertical, overseeing a multi-thousand-crore advertising portfolio and managing a team of more than 150 professionals. He was responsible for revenue growth, partner strategy, and measurement across digital, broadcast, and branded content platforms.

Announcing his decision to move on, Mitra wrote on LinkedIn: “Time to turn the page. It’s been an incredi

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