Waitrose introduces '£50 rule' at 329 stores across the UK

Waitrose introduces '£50 rule' at 329 stores across the UK View Image

Waitrose has rolled out its My Waitrose loyalty scheme with the nationwide introduction of 'Little Treats' - offering rewards once customers exceed £50 in spending.

The fresh member perk provides customers who sign up for My Waitrose online with free items or money off their weekly shop each month.

The rollout comes after a two-month pilot across 74 branches, which Waitrose said generated "an overwhelmingly positive response".

The scheme enables members to claim up to three "Little Treats" monthly upon hitting spending thresholds of £50, £100, and £250.

Each voucher gets automatically loaded onto customers' online accounts or app, and resets at the start of every month, reports OK! .

The supermarket described t