France’s National Film Board is doubling down on Asia as the region emerges as a vital creative force in a shifting global entertainment landscape, CNC president Gaetan Bruel tells Variety .

Speaking at the Taiwan Creative Content Fest in Taipei, where France arrived with its second-largest delegation of 80 professionals after Korea, Bruel outlines an ambitious strategy that positions France and Europe as rising creative powers.

“The fact that there is a crisis ongoing at Hollywood, that’s good news for no one, because we need their movies,” Bruel says. “But for too many years, we were just thinking mainly about how the U.S. were organizing the global ecosystem. What’s happening now is that Europe is rising as a cultural and creative power.”

The Centre National du Cinéma et de l

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