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TVS Revives Norton: TVS-owned British brand, Norton Motorcycles, has entered into a new chapter at EICMA 2025 in Milan, with a major global push from its parent company. Norton was acquired by TVS in 2020, and the automaker has unveiled four new bikes for the global markets. Norton, now under TVS ownership, returns to the global spotlight with marquee models aimed at putting India on the map of global performance motorcycles. Norton has unveiled the Manx, which is a street naked, Manx R, which is a a pure sports bike, Atlas and the Atlas GT are two adventure-category bikes. The Manx and the Manx R will be manufactured in the UK, but some of the engine components will be made in India.

“Over the last five years TVS has invested

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