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M&S has announced a major change to fashion, home, and beauty campaigns ahead of Christmas . M&S is kicking off the festive season with a more modern and relevant approach to its Christmas Fashion, Home & Beauty marketing.

It has been conceived to more closely reflect how customers really shop in the lead-up to Christmas and showcase a fuller range of M&S’ fashion, home and beauty products.

Rather than anchoring the season around one hero ad covering all product categories, M&S is launching several mini films and dropping chunks of content throughout the season.

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The shift mirrors how customers really plan and purchase, starting with gifting, followed by hosting with a focus on partywear and homewe

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