Samsung is currently having to contend with two opposing forces, which have created a dilemma of sorts for the South Korean behemoth. Price pressures lie at the one end of this spectrum, driven by higher component costs, and an ambitious sales target for the upcoming Galaxy S26 series constitute the other end, necessitating a competitive pricing regime and a higher marketing spend.

Samsung expects to sell 35 million units of the Galaxy S26 series next year

A new report from the South Korean publication MK has now disclosed that Samsung is targeting 130 trillion won ($90.3 billion) in annual sales for its smartphone-centric MX division in 2026 , divided between smartphone sales of 240 million units and tablet sales of around 27 million units.

The report goes on to note:

Samsung's MX d

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