When HBO’s “ The White Lotus ” Season 3 set up shop in Thailand with a budget of $4-6 million per episode, it cemented the country’s position as Southeast Asia’s leading production hub in a creative industry generating approximately $1.4 billion across film, television, animation and streaming in 2024, according to Vivek Couto, CEO of Media Partners Asia , who presented findings from a comprehensive study conducted with Taiwan Creative Content Agency (TAICCA) at the Taiwan Creative Content Fest.

The report reveals Thailand as Southeast Asia’s third-largest video market, trailing only Indonesia and Vietnam, with streaming platforms driving unprecedented growth while traditional broadcast struggles with structural decline.

Couto disclosed that Netflix has invested an estimated $200 mil

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