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This is what people are buying for the holidays, based on Google Trends

Google’s Holiday 100 list just landed, and it’s basically a crystal ball into what everyone’s actually buying this season based on search trends and shopping data. Google’s list uses real aggregated data showing what people are searching for and adding to their carts, showing what’s popular in real time as we get closer to the holiday season.

Google’s Holiday 100 can help you cut through the noise of countless “gift guides” to find what real people are actively searching for and purchasing, which means the products that are either genuinely desirable or being heavily marketed (possibly both). The trends reveal broader patterns about what’

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