Despite its impeccable 9-0 record, Ohio State is not the team that topped the alcohol sales. In fact, a team ranked #95 after week 10 in Athletic’s 136 takes that spot. Wisconsin’s 2025 football season has become one of the most painful viewing experiences in program history. If there’s any silver lining to the catastrophe unfolding on the field, it’s that Camp Randall’s concession stands are cashing in big on fan misery.

According to data compiled by Matt Brown in his investigation into college football alcohol sales during the 2025 season, Wisconsin led the nation in alcohol revenue for August and September with $3,088,690 in sales. This is a staggering total that shows what’s happening when the Badgers take the field. But that massive number tells a story that’s way more complicated

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