HOUSTON - New research out of Texas Christian University points out that cell phones and social media are training our brains to respond more to short "micro" ads than longer commercials. And you can expect to see a lot more of these much shorter ads.

Big picture view:

Do you think you have a shorter attention span due to the influence of social media? Researchers have been debating this.

But one thing is for sure, according to research at Texas Christian University, micro ads — video ads, usually only 6 to 10 seconds long — are more effective in getting you to click and buy things than longer ads.

The research

By the numbers:

Dr. Philip Kim, an Assistant Marketing Professor at TCU, just had a study published in the Journal of Marketing.

He says they analyzed 50,00 TV and social

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