Allied Blenders and Distillers (ABD) , best known for its Officer’s Choice liquor brand, is counting on its premium portfolio, as its eyes mid-double-digit value growth in revenue in the ongoing fiscal (FY26), MD Alok Gupta said in a conversation with FE.

The second half of FY26 will see the company launch three new high-end brands including two whiskeys and one white spirit, he said, taking its premium portfolio to nine brands. In the September quarter, ABD’s prestige and above (P&A) segment, which includes its premium brands, contributed 47% to sales in terms of volume. The rest (53%) comes from the mass segment, led by Officer’s Choice.

The company reported a 35.4% year-on-year increase in net profit to Rs 64.3 crore in Q2, while revenue from operations grew 14% year-on-year to Rs 99

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