Honda has announced a significant brand identity update, unifying the product mark for its electric motorcycles under the “Honda” name in a new font, while retaining its iconic Wing emblem for internal combustion engine (ICE) models. The move marks a strategic step in distinguishing the brand’s expanding electric lineup from its traditional fuel-powered range.

In addition, Honda will refresh the emblem design for its ICE “FUN” segment, introducing a new “Honda Flagship WING” emblem for premium models such as the CBR1000RR-R Fireblade, Rebel 1100, and others under the CBR, Gold Wing, and Rebel product lines. The redesign underscores Honda’s intent to modernize its visual identity while honoring its legacy in performance and craftsmanship.

Electric products

Honda is leveraging the busines

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