Snap has signed a $400 million deal with Perplexity to use its AI search engine in Snapchat , Bloomberg reported on Wednesday.

Under the terms of the agreement, Perplexity will reportedly pay Snap a combination of cash and equity to get access to Snapchat's 900+ million monthly active users.

Snap already has an AI chatbot called My AI , and that one will stay available to users. The new, Perplexity-powered AI search will get a more prominent, "default" placement inside the Snapchat app starting next year, according to Bloomberg.

"We certainly see a lot of opportunity to open up Snapchat to more AI partners over time," chief executive officer Evan Spiegel said in an interview with the publisher. 3 simple tips to optimise your ChatGPT search

Perplexity is an AI company that d

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