Gap Makes a Comeback in Covent Garden, Reopening Its Flagship

LONDON — Gap has returned to its London home, reopening its Covent Garden flagship in partnership with the British retail giant Next plc .

The store, at 30–31 Long Acre, reopens officially on Friday with a shop floor that’s full of attitude, with a sophisticated edge.

A wall near the entrance features the ’80s strapline “Fall Into the Gap ,” written in delicate white neon letters, with another wall at the back showcases black-and-white “heritage” portraits of past campaign stars. Shelves, tables and cabinets showcase photography, fashion, art books and vinyl records.

The streamlined interiors, which are alive with color and texture, echo those of Gap ’s Flatiron store in Manhattan, which opened last fall. Gap has begun rolling out the new concept to stores in the U.S., and t