Nintendo has released a new store app on Android and iOS giving users the ability to purchase hardware, accessories, and games for the Switch and Switch 2. When I open my phone and scroll down to the N's, I get a neat, full row dedicated entirely to Nintendo. That's four apps: the Switch app, the music app, the Nintendo Today news app, and now the store. And it is entirely too much.

Nintendo has always been the one company of the big three publishers that does its own thing, and that's worked both for and against it. The company hasn't chased development trends with the same zeal as Microsoft and Sony. That insulates Nintendo when those tre …

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