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There's nothing more exasperating than waking up with second-day hair, only to find your roots have turned oily and there's no time for a wash. That's when a dependable dry shampoo comes in handy - but all too often, they disappoint, leaving hair feeling powdery with that unmistakable grey-ish root tint.

For years, haircare brand Color Wow has intentionally avoided the dry shampoo market, concentrating instead on their high-performance styling formulas adored by celebrities. Now, they've finally entered the fray, launching their Insta-WOW Advanced Dry Shampoo with a formula that could potentially outshine others on the market.

Some dry shampoos can allegedly block follicles, fade colour and leave behind a heavy residue, but Color Wow wanted to ensure their formula was

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