EXCLUSIVE: Artificial intelligence giant Palantir and global marketing and communications firm Stagwell Inc. announced a new partnership on an AI-powered marketing platform for clients.

The new AI platform is built to incorporate Palantir's Foundry with Code and Theory's orchestration level software and Stagwell's The Marketing Cloud's proprietary data and solutions.

Mark Penn, chairman and CEO of Stagwell Inc., told FOX Business that the platform came out of a conversation with Palantir CEO Alex Karp about developing an AI-enabled marketing suite, which turned into a partnership.

"We both looked at how we could take the combination of data that Stagwell has with third party data and the first party data from the client, and we could build a flexible AI-based model that I call th

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