Change isn’t coming — it’s already here. From inflation and tariffs to government slowdowns, the travel and hospitality industries have faced headwinds that ripple all the way to Coronado’s shores.

Local businesses have felt it firsthand. Occupancy at Coronado’s four largest resorts fell by 10% in September, marking a shift that affects nearly everyone who works, owns, or sells on Coronado Island.

Discover Coronado saw the storm coming and acted early.

The city’s official destination marketing organization strategically moved up its media campaigns to soften the impact and keep visitors coming through the off-season. Originally set to end in December, the campaign will now continue through April, reaching potential travelers in Portland, San Francisco, Seattle, Los Angeles, Orange Count

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