With one question, Chanté Joseph created one of the biggest social media frenzies of the year.

In a now-viral article for Vogue , the journalist asked: Is having a boyfriend embarrassing now?

By interviewing different people, Joseph questioned why women are soft-launching their boyfriends on social media, covering their face with an emoji rather than shouting about them from the rooftops. Was this a sign, in 2025, that it is officially cringe to have a boyfriend?

Since the article was published, many group chats have been set alight. Some love the piece. Some hate it.

Now, the journalist herself has addressed the viral response on Mamamia's podcast, The Quicky .

Watch the This Is Why We Fight podcast trailer. Post continues below.

Speaking on the podcast, Joseph told host

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