It's not just the name on the back of the jersey. It's the striking resemblance, the familiar mannerisms, and yes, the undeniable potential. On picture day at the University of Arizona, Bryce Jamesthe youngest son of all-time NBA leading scorer LeBron Jamescan't help but stand out. Yet, the 6'5" guard is determined to blend in.

"He fits in. He's one of us, he belongs," said Arizona head coach Tommy Lloyd. For Bryce, officially listed as hailing from Akron, Ohio, but raised largely in Los Angeles, the journey to Tucson marks a new chapter. Last year's Arizona-Duke game was the first college basketball matchup he ever attended in person. He was instantly hooked.

"I see the environment because I know the fansthey really enjoy coming to the Arizona games. I know they like to get rowdy, get l

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