Even as the country was celebrating India’s cricket World Cup triumph, the social media space saw a proliferation of rage-bait content through which a section of Hindutva flagbearers targeted Indian batter Jemimah Rodriguez for thanking Jesus Christ after her match-winning knock in the semi-final match against Australia.

What is Rage Bait?

Rage bait refers to content deliberately crafted to leverage a strong emotional reaction — most often anger or indignation — and thereby maximize engagement and ensure reward for the creator. The chronology is simple yet insidious: A post that evokes anger prompts one to react strongly. Reaction ensures engagement. More engagement means greater visibility and rewards from the platform.

A similar and perhaps more familiar concept is clickbait, which re

See Full Page