Tira, Reliance Retail’s beauty retail platform, launched its first makeup product today, marking its entry into the colour cosmetics category. The company introduced the Tira Lip Plumping Peptint, a tinted lip treatment priced at ₹675 for 15 grams.

The product launch represents an expansion of Tira’s private label offerings, which previously focused on skincare, wellness, and nail care. The Italian-formulated lip treatment combines color with skincare benefits, featuring ingredients including shea butter, murumuru butter, peptide complex, hyaluronic acid and vitamins C and E.

The Peptint is available in nine shades and comes with an applicator and collectible charm. The company positions the product as both a cosmetic and treatment item, claiming it provides moisturisation and a plumping

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