LOS ANGELES (KABC) -- From outside, it looks like just another commercial building in downtown L.A.'s Arts District, but inside, it's like a cross between a museum and an amusement park attraction.

The "American Icon - Mustang Immersive Experience" is opening courtesy of the newest 4D projection technology.

"What it allows now is in real life to get closer than ever before to a subject," said Ian Cohen of Ford Communications during ABC7's preview tour.

That subject, in this case, is the Ford Mustang.

These larger-than-life exhibitions aren't new. Previously, you've been able to dive into the art of Vincent Van Gogh or experience the Titanic. For this newest immersion, Ford's iconic sporty car is the star.

"It's so engrained in American culture, and thus worldwide culture, that peop

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