defines itself as brand amongst its core Japanese peers—Honda, Toyota, and Nissan. This is based not only upon its name recognition and sales, both of which are dwarfed by its competitors, but also by its location in its home market. While those brands are headquartered in a cluster around Tokyo, is located further south, in Hiroshima.

Yet while growth amongst these brands has been somewhat uneven in the American market recently— and have seen their market share stagnate over the past decade, while —Mazda set a new sales record in the United States in 2024, moving nearly 425,000 vehicles, an almost 17% increase over 2023, a year that compounded gains of more than 23% over 2022. In fact, the brand was one of the few automakers to consistently increase sales throughout the 2020s, , which de

See Full Page