If you drove a classic Chevy, chances are it was secretly bred on a NASCAR oval. General Motors has a storied and highly successful history of leveraging NASCAR competition to shape its production lineup, a tradition rooted in the sport’s earlier eras where cars were truly ‘stock.’ For Chevrolet, this birthed icons like the 1963 Impala Z11, a lightweight model built to chase wins, and the aerodynamically-focused Monte Carlo, which dominated the mid-1970s and 1980s for GM teams. The need for a competitive race car directly led to models like the Chevrolet SS sedan used in the Cup Series from 2013-17. However, an upcoming revelation might awaken many core NASCAR fans.

GM appears to be entering a new phase of its product evolution, one that embraces both innovation and nostalgia. As part of

See Full Page