CHENNAI: The All India Football Federation’s (AIFF) search for a new commercial partner for the Indian Super League (ISL) has drawn to a close without any bids being received, dealing a significant blow to the country’s top-flight football competition.

Despite weeks of negotiations, revised terms and extended deadlines, no company came forward before the final November 5 cut-off. The federation had issued a Request for Proposal (RFP) on October 16, seeking an agency to manage the ISL’s commercial portfolio — including media rights, sponsorship, digital operations and merchandising.

To ensure transparency, the AIFF worked alongside consultancy firm KPMG and held a pre-bid meeting on October 25, overseen by former Supreme Court judge L Nageswara Rao. Four potential bidders - Football Spor

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