M&S, Air-Yarn Scarf-Neck Cardigan in Charcoal

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I'd like to think I'm pretty good at spotting a bestseller before it becomes, well, a bestseller. Years in the industry and a degree in journalism play a role, sure, but nothing comes close to the feeling of trying on an item in a changing room and getting that gut feeling that you're discovering the internet's next favourite. On my latest endeavours into my local Marks & Spencer store (I'm on a first-name basis with some of the staff in there now), that's exactly what I felt when I tried on the Air-Yarn Scarf-Neck Cardigan and immediately bought it. ©Grazia/Gemma Lavers

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