Summary: • Applied Art Forms has opened its first flagship store in Amsterdam, designed as both a retail destination and a cultural hub for the city’s creative community. • Founder Guy Berryman applied his architectural background to craft a space that features bespoke furniture, mid-century pieces, and warm, inviting design details. • The flagship is located at Utrechtsestraat 139, Amsterdam, and is now open.

In recent years, fashion has seen a renewed focus on offline retail experiences. Brands like Diesel, Gentle Monster, and even tech-forward spaces such as tm:rw are prioritizing the creation of engaging physical stores that foster community, connection, and creativity.

The latest example of this shift comes from Amsterdam-based fashion label Applied Art Forms, which has just o

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