Min Woo Lee has a huge following as a ‘social golfer’. But is one of his characters holding him back?

Min Woo Lee is fast making a name for himself in world golf, but he already has a handful of monikers and alter-egos that have fuelled his rise to being one of the game’s biggest social media personalities.

There’s the Chef, there’s Woozy and on Friday, Lee was given another name – the Replacer – which will only further entrench his online popularity.

The last one is a promotional role for the video game franchise, Call of Duty , for which Lee has been an unpaid devotee for years in his downtime. It was while playing the game with mates during COVID, in fact, that Lee’s famous catchcry of “let him cook” was born, which has become such a social media phenomenon, devoted fans now wear chefs hats and follow Lee at tournaments.

But while Lee has built global fame online - with almost 1.5