Recession fears aren’t hurting the wishlist and shopping app GoWish, which is seeing record numbers ahead of the 2025 holiday season. The app, which has north of 13.6 million registered users, had its best day yet this week, when on Monday it hit No. 2 on the U.S. App Store.

While GoWish has seen similar adoption trends in previous years, this year has proven to be a breakout success. The app doubled the number of users from last year, and it has been breaking records with hundreds of thousands of new daily users in the month of November.

In the U.S. alone, the app has nearly 6.2 million users, while it has around 1 million in the U.K. In its home market of Denmark, the wishlist app has over 50% market penetration and over 3.5 million registered Danish users.

Though today it operates as

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