MARIETTA, Ga. - Atlanta entrepreneur Jen Rotondo knows all about the sweet smell of success.

Rotondo’s Atlanta-based lifestyle brand Urthy is gaining fans nationwide thanks to its unique selection of body and skin care, fragrances, candles, and car and scent diffusers. She and her team call it a "a clean lifestyle brand," with a core focus of healthy ingredients that are gentle on the skin and in the air. And like so many great business ideas, Urthy was born out of necessity.

This morning on Good Day Atlanta, we spent a few hours with Jen Rotondo and her team at the Urthy brick-and-mortar store and lab in Marietta, learning more about the journey that led the business owner to formulate her brand. Rotondo says it all began when she and her sister were both diagnosed with autoimmune c

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