Starting Saturday, drinkers in Thailand face steep fines under amended alcohol control laws that tighten restrictions on consumption, marketing, and advertising. The revised Alcoholic Beverage Control Act, effective November 8, imposes penalties of at least 10,000 baht ($300) for individuals caught drinking or being served alcohol during restricted hours or in prohibited places, marking one of the toughest enforcement crackdowns since the law first took shape in 1972, according to a Bloomberg report. Advertisement

Thailand’s long-standing alcohol sale ban, which typically lasts from 2 p.m. to 5 p.m. at most retail outlets and supermarkets, has been in place for over five decades. But under the amended Alcoholic Beverage Control Act, the new penalties shift responsibility directly onto co

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